THE MODEL

The entire
agreement:
ten percent of the growth.

Most agency contracts are engineered to get paid regardless of outcome. Sigretti is the opposite. Every term of the Sigretti model, is based on performance.

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SEE A WORKED YEAR ↓
$0

Retainers. Strategy, media buying, creative direction, and email carry no monthly fee.

0%

Of ad spend. Your budget buys ads, not agency margin, we have no reason to inflate it.

$0

On your baseline. The revenue you built before us is never touched by our fee. Ever.
WHY WE BUILT IT THIS WAY

The industry bills for
effort. We bill for performance.

A retainer pays an agency for showing up. A percentage of ad spend pays it for spending. Neither pays it for the only thing you actually hired it to create revenue you didn't have before. The billing model isn't a detail of the relationship; it quietly becomes the strategy. Whatever an agency is paid for is what it will, eventually, optimise.

So we removed every fee that isn't growth and kept a single number: ten percent of revenue above your agreed baseline, measured from your store's own reporting, invoiced after the month closes. When your store flatlines, we work for free and that discomfort is deliberate. Risk is what keeps our attention expensive.

We are, by construction, the cheapest
agency you can hire, right up until the
moment it's working.
THE COMPARISON

What a year costs, three ways it can go.

Same store, three outcomes. A traditional agency's price is indifferent to which one you get. Ours is the outcome.
Typical agency — retainer + % of ad spend
Sigretti — 10% of added revenue only

The year nothing grows

Added revenue: $0
TYPICAL AGENCY
$222,000
SIGRETTI
$0

The year we add 30%

Added revenue: $900,000
TYPICAL AGENCY
$222,000
SIGRETTI
$90,000

The year we add 80%

Added revenue: $2,400,000
TYPICAL AGENCY
$222,000
SIGRETTI
$240,000

THE FINE PRINT, UNFINED

Terms
in plain language.

i.

Initial term

90 days — the honest minimum for creative testing and email infrastructure to compound. Month-to-month after.

ii.

Notice

30 days, either side, no exit fees. Agencies that need lock-ins are telling you something about their results.

iii.

Baseline changes

With accurate tracking tools, we can determine together what Sigretti is truly responsible for.

iv.

Revenue, defined

Store-reported revenue. Your dashboard is the source of truth, not ours.

v.

Invoicing

Monthly, in arrears, after your reporting closes — every invoice shows the baseline, the revenue, and the arithmetic.

vi.

Ad spend

Paid by you, directly to the platforms, from your own accounts. No markup, no float, no pass-through.

vii.

Ownership

Ad accounts, audiences, creative, flows, and lists are yours from day one — and stay yours if we part.

viii.

Exclusivity

We take one brand per niche per quarter. We can't be paid on your growth and your closest competitor's.

THE CATCH

There is one. We say
No a lot.

A model that only pays on growth only works if we're confident we can create it. So we underwrite every application the way an investor would — and we decline more than we accept. When we pass, we say why, and what would change our mind.

Eight new houses a quarter. Never nine.

i.
Proof the product sells. Typically $30,000+/month in revenue — we scale demand, we don't invent it.
ii.
Margin that can fund growth. Contribution margin with room for paid acquisition to compound, not choke.
iii.
Operations with headroom. Inventory and fulfilment that can absorb +50% demand without breaking promises.
iv.
A founder who ships. Creative approvals in days, not weeks — velocity is half the strategy.
Questions on the model

The details, interrogated.

  • Is revenue measured gross or net?

    Net. Refunds, cancellations, and discounts come out before anything is measured. We're paid on money you actually kept, an inflated number would just be a loan against next month's trust.

  • What if growth comes from something you didn't do — a viral moment, our own launch?

    The model deliberately measures total store growth, with attribution tracking tools, that's what keeps it auditable in ninety seconds instead of arguable for ninety minutes. In practice the machine we run (acquisition + retention) is what turns spikes into plateaus, so the interests stay aligned.

  • How does seasonality work — doesn't November overpay you?

    For clearly seasonal stores, the baseline is indexed month by month from your own history— November's baseline is your November norm, January's is your January norm. You pay for growth against what that month would have done anyway, not for the season existing.

  • Can the baseline ever be raised on me?

    Not unilaterally, ever. The baseline moves only with both signatures, for the reasons listed in the terms: seasonality indexing agreed upfront, or step-changes you drive yourself. Growth we created never becomes the new bar we must clear for free; that would be a tax on our own work.

  • Why not just charge a percentage of ad spend, like everyone else?

    Because it pays the agency to spend, not to grow you. Under a spend percentage, a wasteful $200k month is worth twice a disciplined $100k one, the incentive points at the budget, not the outcome. Ours points at one thing, because it's made of one thing.

  • When do you actually invoice?

    Monthly, in arrears. Your reporting month closes, we reconcile against the baseline together, the invoice arrives showing its own arithmetic — revenue, minus baseline, times ten percent.
LA GARANZIA

If we're wrong about your store, it costs you nothing. If we're right, it costs a tenth of being right.

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Questions on a specific term? hello@sigretti.com