— THE METHOD

Four movements, in order.

Most agencies improvise with your money. This page is the score — what happens in week one, what ships by week four, and what arrives in your inbox every week after. The same sequence, every house.

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BEGIN AT WEEK ONE ↓

THE FIRST NINETY DAYS, AT A GLANCE

i.
Diagnostic
WEEK 01
ii.
Architecture
WEEK 02
iii.
Execution
WEEKS 03–04
iv.
Compounding
MONTH 02 — ONWARD
i.

Diagnostic

la diagnosi — before we touch anything, we understand everything
WEEK 01

The first week is spent in your accounts, not in a pitch deck. We audit how the store actually makes money — ad accounts, email, site conversion, organic position, tracking, margins — and where revenue is leaking or being left unclaimed. No generic teardown; a file specific enough that it's useful even if you never hire us.

In parallel, we wire the measurement: pixels, server-side events, UTM discipline, and the independent attribution layer — opened in your name, with your login. The attribution rules (windows, deduplication order, exclusions) are drafted in plain language and signed by both sides. Nothing launches until the ruler we'll be measured by exists — and you hold it.

META ACCOUNT GOOGLE & FEEDS EMAIL & FLOWS TRACKING & SIGNAL SITE & CRO ORGANIC SEARCH UNIT ECONOMICS

WHAT WE NEED FROM YOU

Platform access on day one — ads, store, email, analytics
Sixty minutes with the founder, unvarnished
The real margins and inventory picture — the plan is only as honest as its inputs

WHAT LANDS ON YOUR DESK

The Audit File — findings across ads, email, tracking, and margin, written to be acted on
The attribution dashboard — yours, live, before a dollar is spent
The Rules, signed — how every order will be credited, agreed in writing
A go / no-go, honestly — if we don't believe we can grow you, we say so and stop here
Billed for week one: $0. Nothing is attributed yet — so nothing can be.
ii.

Architecture.

l'architettura — the plan you see before we execute a line of it

WEEK 02

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Your second paragraph continues the narrative. Use this space to provide additional context, details, or supporting information that complements the first paragraph.

WHAT WE NEED FROM YOU

—

One working session to pressure-test the plan together

—

Approvals inside 48 hours — velocity is half the strategy

WHAT LANDS ON YOUR DESK

The Plan — channel budgets, pacing, the experiment backlog, and the forecast we'll be measured against

Creative direction pack — angles, hooks, and briefs for round one

The flow map — every automated journey, drawn before it's built

A 90-day calendar — launches, tests, and sends, visible in advance

Billed for week two: still $0.

The arithmetic hasn't changed.
iii.

Execution.

l'esecuzione — the rebuild goes live, and the rhythm begins

WEEKS 03–04

Accounts are rebuilt to the architecture — Meta restructured around creative testing, Google's feeds segmented by margin, the first flows live in Klaviyo. The opening creative batch ships, and the weekly cadence starts immediately: launch, read, kill, feed. Losers are retired without sentiment; winners get the budget they earned.

This is also when The Friday Note begins — a standing weekly letter that reads like a P&L, not a slideshow: what was spent, what was attributed, what fee is accruing, and what we're testing next week. Five minutes to read, nothing hidden in an appendix.

WHAT WE NEED FROM YOU

—
Creative feedback inside 48 hours, so the test cadence never stalls
—
Early flags on inventory or fulfilment strain — we scale to your reality

WHAT LANDS ON YOUR DESK

✓

Campaigns live across Meta and Google, rebuilt to the plan

✓

Flows shipping — 9–12 automated journeys live by day 45

✓

The first creative round — 10+ assets in market, reading fast

✓

First tests queued — CRO experiments on the money pages; SEO foundations laid

✓

The Friday Note, weekly — spend, attributed revenue, fee accruing, next tests

First invoice appears only here — when the dashboard shows orders we produced. 10% of those, nothing else.
iv.

Compounding.

la crescita — scale what works, retire what doesn't, repeat

MONTH 02 — ONWARD

Once you've found your rhythm, it's time to compound your efforts. This phase is about scaling what works and retiring what doesn't.

You'll refine your processes, optimize your workflows, and build momentum that carries you forward with less friction each month.

WHAT LANDS ON YOUR DESK

  • ✓

    Performance reviews

    Monthly analytics and optimization recommendations

  • ✓

    Growth experiments

    New channel tests and expansion opportunities

  • ✓

    Process refinement

    Workflow improvements and automation suggestions

  • ✓

    Strategic planning

    Quarterly roadmap updates and goal setting

This is where sustainable growth happens.

i.

Analyze

Review what's working and what's not through data-driven insights.

ii.

Optimize

Double down on successful strategies and eliminate inefficiencies.

iii.

Expand

Test new channels and opportunities with calculated risk.

iv.

Repeat

Build momentum through consistent iteration and improvement.

LA CADENZA

What arrives, and when.

weekly

The Friday Note

Spend, attributed revenue, fee accruing, tests launched and killed, next week's plan. Reads like a P&L in five minutes.

EVERY FRIDAY

monthly

The Close

Attribution reconciled together in your dashboard, corrections in your favour, then the invoice — showing its own arithmetic.

FIRST WEEK OF MONTH

quarterly

The Sitting

A longer table: strategy, catalogue, pricing, creative direction, and the forecast re-cut against what the account has proven.

EVERY 13 WEEKS

IL CONTO — THE RUNNING TOTAL

Two weeks of senior work, and the bill reads zero.

Diagnostic and architecture are included. You only pay for execution and compounding.
$0
billed through diagnostic & architecture, always
Day 45
flows live and the weekly rhythm fully running
90
days to a compounding, fully-measured account

THE INVITATION

We know the system. The only variable is when you begin.

Eight businesses per quarter. Week one can start within a fortnight.

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